Asia, perhaps the most interesting up and coming market for just about every industry, is also moving fast with wines, as both consumer and producer. And although it’s one continent, the four countries we visited – China, Vietnam, Thailand and India – diverted in their ways of attracting wine tourists. Differences abounded, but overall we found three words that linked together all the wineries we visited. All three words happen to start with the letter ‘E’.
China – Big distances and big potential
For us, on our ‘World Wine Tour 2010,’ China turned out to be not too difficult for arranging appointments with wineries, but if we were just tourists passing through the area, we imagine it might be quite a different story. So, making an appointment in advance is advised! Of the three wineries we visited, only one had a cellar door facility; one was quite a trek to reach and is only for the highly devoted; and the third was a bulk producer, more interesting for our project than for its charm. Some wineries would provide private functions, but weren’t set up yet for public visits, as known in the more established wine worlds.
The Museum at Dragon Seal Winery
For a more authentic taste of China, we recommend a visit to Grace Vineyards. Located in central Shanxi province this winery has chosen a great location to build its beautiful French chateau-style winery. The wines were the best we tried in China, and the people working there were wonderful. The only draw back may be that you only reach this blissful place from Beijing after 4 hours of train to get to the Shanxi province, and then another several hours of car ride to reach the vineyards. Luckily, they offer limited accommodation on site, though it might require some advanced planning to arrange.
Anja and Georges at Beco Dalat
Vietnam was the second country in Asia we visited as we continued our mission to find those exotic wines. The wines we found easily, but to find the wineries was a bit more complicated! Over the entire country, in every restaurant and hotel you will be able to buy the biggest Vietnamese wine brand: Vang Dalat. Unfortunately getting an appointment to visit them was impossible as no one we contacted through email or on the phone spoke English. We even managed to actually arrive at the winery via taxi, but the result was similar: guards in front of a security gate shaking their heads …
Our Vietnamese wine quest did not go unfulfilled however, as we managed to find another significant producer called Beco Dalat. Perhaps not surprisingly, Beco Dalat is in the same region of Vietnam as Vang Dalat, namely Dalat. This province is a place of anomalies; pine trees rather than palms, and fruits and vegetables of all types rather than rice. The region and city are seen as the ‘France of Vietnam’, with rolling hills and houses built by French aristocrats from the colonial days. During our visit to Beco Dalat, we had a tour through the winery, all well equipped and getting ready to harvest. The traditional grape varieties were just imported a few years ago and so production today is mainly of plum juice blended with table grape juice (which are often boiled prior to fermentation to improve quality). The winery had a great outside terrace where you could enjoy different wines, and with Dalat becoming a tourist destination in its own right, wine tourism is not far behind!
Thailand – Wine Tourism Surprises
PB Valley Winery in Thailand
Sula sparkling wine
Our last Asia-Wine-Discovery stop was in India, a vibrant and colorful country with many different faces. The major wine growing region of the country is situated in Nashik, just three hours by train away from Mumbai. Nashik is also a city with holy river water, and walking through the market in town can offer you countless hours to lose yourself and your thoughts. For those seeking to visit wineries, there are already over 40 spread over the region, with more to come thanks to the Maharashtra government’s initiative of creating a ‘wine park’ with winery equipment available to lease for grape growers.
As everywhere, not all these wineries can be seen as equal, but a great place to start (and perhaps the best at catering for a wine tourist’s visit) is at Sula Winery. This winery offers amazing hospitality with facilities far above the norm in the Nashik region: extensive wine tastings available; a balcony view overlooking the Nashik Lake, and two onsite restaurants plus accommodation. Most wineries in Nashik make wine from a large variety of grapes, some reds being made through public demand. But, it is whites such as Chenin Blanc that are more suited to the climate, which lends itself more easily to this grape, which is used to create a delicious sparkling wine!
So what were the three ‘E’s? It is fair to say that each country is at best ‘Emerging’ both as a wine market and a wine producer, and much work still needs to be done for a winery to succeed in sales to its own countrymen. This has resulted in quite a similar approach in each of the four countries focused on Education. Wineries want their fellow countrymen to drink local wine, and need to convince them of their quality first (if not just to drink wine in the first place). This offers outsiders a great opportunity to jump in and learn as well, taking advantage of the refreshing ‘Enthusiasm’ taking place in these new latitudes. Emerging, Educational, and Enthusiastic are perhaps the best words to describe the Asian wine regions, just beginning to flourish. Now may very well be the best chance to catch these giants in their infancy and the experience of a visit will be unforgettable!
You can read more about these wineries and the ongoing travels of Anja and Georges on the World Wine Tour 2010 blog. Wine Travel Guides will be supporting World Wine Tour 2010 in helping Anja and Georges plan the itineraries for their wine tour in Europe at the end of this year.
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